In my almost twenty years of online experience (20 years on the Internet – ed), I’ve seen all the colors, as the saying goes: “the sorts of things.”

I have worked with companies: S.n.c., srl, and with much sought S.p.A. (Beware srl disguised as S.p.A., those are the worst – ed).

I missed so much “chats” StartUp or Start Up.

If you too, you’re looking for on the search engines, and on, first of all, beware of “enthusiasm” of the articles you read. The reality of things, as so often is quite different from the “chatter” read online. The experience, the real one and experience it for yourself: is the only answer to your questions and doubts about the StartUp or Start Up.

After receiving several requests from this type of companies: StartUp or Start Up, I decide to “experiment” on my skin, what it really means to work in a S.p.A. StartUp or Start Up, Milan.

Usual presentation small talk, and then welcome, we speak of pseudo-IPOs, business plan “rampant”, in short, the usual crap Italian = a lot of smoke and no fire.

Already from the analysis of the business plan, does not add up, they have almost 4 million euros of loss, for the first year, but then “magically” according to the “ad hoc written business plan”, from the second year , 4 million initial loss, is set at zero and goes into profit.
It is not a science fiction movie, but their business plan, did write in London, “by marketing guru.”

Although, I doubt that a serious investor might believe a business plan like that (I were the investor, there is not even one Euro would invest with a business plan like that – ed).

Oh well, I thought, “will not the usual f ** ari Italian style, there will be a minimum of study behind them, in this S.p.A. StartUp or Start Up”.

I start work, and I begin to ask for “human resources” to manage, but I am told that as a matter of costs, I have to coordinate with other countries: Egypt, Pakistan, India and other third world countries.
And now here, something I do not come back and to myself, I tell myself: “but if there are 4 million euros already budgeted loss, what can cost you have 2 more people, to manage in Italy?”

No way, the Pakistani, tells me that “I have to write a” project.
And I reply: “I design I have to write? If you do not know it, what to do, you want me to tell him?”

Then the Pakistani, a spy with the Egyptian, and show my e-mails response, sent to the Indians, that at least they had a minimum of intelligence, and they asked me information about the company.

In the end, I, that I should do web marketing strategies, start writing projects, on how to make a website. Hear, hear: do not even know how to make a website and what kind of website would have liked!

And began the first clashes in the S.p.A. StartUp or Start Up, Milan.

The Paraculo CEO, (which is nothing but the “figurehead” of the company, because who really has the dimensions, the “famous president popped out of thin air” caused the failure of several companies in Italy, and can not insist the company his name – ed), after a week I’ve been working without a contract, because they did not even have a HR manager who wrote the contract, on the day the contract is signed, after less than two hours, in the presence of Egyptian and Pakistani, right to “curry favor with the audience” and “to show a minimum of spine with the newest member,” he says, “and then, but think well, it’s a risk we take at most a pizza together!”

Simply put, the nominee, “qualified” as CEO, he wanted to have “liquidate” the same day the contract is signed, after making me work a week without a contract!
And already from here, I understand, that in this S.p.A. StartUp or Start Up, my days were numbered.

The reason: they did not know (and to this day do not know yet – ed) what to do, and I had to be the one to explain the Egyptian and Pakistani, how to do things!
And the question arises: “but since you, as you opened the Start Up or StartUp SpA, on what basis will you be able to meet the business plan timelines, although blatantly at a loss of 4 million euros for the first year, if You do not even know what dovote do? How do I know what you want to do in this SpA StartUp or Start Up? ”

In the end, “I can bring them to the right path”, or so I thought, and I begin to explain “the ABCs” of things: composition of the team, contacts with advertising agencies, budget to invest.

Everything seemed ok, including the CEO (the nominee – ed), who was “the best of a bad situation”, but still, he had calmed down, and let him do to me, given that he had to sign my contract, “let me work ! and do not waste my time every half a day with your account on the Social Network, who made you last year, and now you do not know to use! I am not your intern! I am the Online Marketing Manager ”

But one day, the “Happy Gang: an Egyptian, a Pakistani and an Italian CEO (the nominee – ed)” have a strong and heated discussion, I will tell my colleagues the next day: “I knew how screamed! It seemed that They should slaughter! ” in this S.p.A. StartUp or Start Up.

And what was the cause of the “disharmony between the parties”?

Nothing so “unexpected”, or at least for me, and for those who have a minimum of gray matter (brain – ed).
Our “magnificent heroes” of S.p.A. StartUp or Start Up, had discovered,
after I had spoken, for the umpteenth time with the Pakistani, who did not know what to do: what was normally done, that is, I said, “ok, these are 8 estimates, with our target, I start to set the web marketing campaigns, and with charts realize the Landing Pages, but the form of user contact where we get them? Who takes them in charge? Is there a call center (or contact center – ed)? ”

and he looks at me and says, “you have to manage them” ;-)))

And I, apart from the “belly laugh” made (not to cry for disorganization – ed)
after taking breath replied: “In your opinion, assuming that we will contact 1.5 million people, assume the worst, that” only “0.5% send you the data compiled on a Landing Page, as I do, I, who do not deal with call center (or contact center – ed) to gestirti 7,500 inquiries from potential customers interested in the products offered by your StartUp or Start Up? ”

Then, the Pakistani, embarrassed, I replied, “in Rome, there are ….”
I said, “Who?”
and he says, “call center in Rome”
and I said, “but look at that the CEO (the nominee – ed) had told me, that always a question of cost,
in Rome, there is only 1 (one) person available to answer the phone! ”
and he says, “no, there are 80 (eighty), all set in 10 days”
and I make myself another laugh (but still not to cry for disorganization – ed)

Then the Pakistani, go away … and refers to ‘ “merry band” on the same evening.
So that was, “the trigger”.
Or maybe not?
I doubt the chair. But that chair?
Remember to have asked for the replacement of the very low chair, with half back, that “danced” as well, with a chair with a 75 cm back, because I have to sit for 8 hours a day, it seemed like a legitimate request.
But obviously, the cost of the chair, he would “bust” too their business plan with over 4 million the first year loss :-p

The following week, the Paraculo the CEO (the nominee – ed), with “authoritative voice” calls me and shows me the letter of dismissal and says, “we did not see that you’ve done a lot in this period.”

Now, I concentrate deeply, count to 10, keep calm and remind myself that I am a professional and I say, “forget it. Better to lose that find them or the StartUp Start Up. Greet him, thank him, however, and put a X, as big as a house, for the next StartUp or Start Up which will contact you. ”

And so I did.
I signed the receipt of the “letter”, I said goodbye to my colleagues, you poor things, had tears in his eyes (as they too knew and know very well, “that death will die” if they continue to work with these “colorful characters” the StartUp or Start Up – ed).

So, remember you read that: the “easy (as false – ed) enthusiasm” that you’ll find inside the StartUp or Start Up, in Italy, in Milan, and elsewhere, are the prelude to the disaster that is about to befall you, and your career.

Meditate well, before accepting an assignment in a StartUp or Start Up.

Analyze well the business plan, do not be fooled by f ** ari with whom you will speak, and an “indefinite contract” then if you put 60-day trial, and try to “schiavizzarti” asking you to do things for them, that do not fit in your tasks.

Leave until you’re ahead or the StartUp Start Up, and saved!


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trattoria alfredo firenze
web marketing manager